Delivering the intent has been a crucial component in policy development. India has great policies that address core issues such as education, financial inclusion, rural employment and so on, but we need to rethink our implementation process. We need to deploy emerging technologies and forecasting techniques to ensure wider adoption of government schemes by intended citizens.
Design Thinking is an alternative to the conventional methods for identifying and solving the problems. Policy makers need to think like designers and develop solutions based on strategies that are people centric. The concept of prototyping will enable the government to test the policy before implementing it for a larger population. IDEO, a leading design firm that promotes design thinking has worked with various governments across the world in developing and implementing successful government policies including social security administration, streamlining visa process, monitoring real-time energy consumption, improving civic engagement and government accountability. While designing and innovating for governments, IDEO follows human-centric approach and encapsulates the dominant behaviors to be representative of a larger population. While prototyping gives greater clarity for the officials to envision the change in the future, simplifying complex systems opens up collaboration and willingness to participate. In fact, in India, startups like SocialCops help governments and large corporations to make informed decisions by gathering, analyzing and visualizing data.
Fashion Business Accelerator (FBA) is a domain specific accelerator program from Women’s Business Incubation Program (www.wbip.in). FBA is the first accelerator program in the series. We intend to develop the same across all business domains to improve the ease of doing business. FBA helps fashion entrepreneurs to start and grow their business. FBA enables fashion startups with the resources to transform their ideas into real business. We will help you with step by step procedure on setting up your fashion business. FBA is a hub that will provide information for getting the right license, grants, startup loans, design trends, staffing, sourcing raw materials, social media management, promotion through fashion photographs/shows etc. FBA is developed by Women’s Business Incubation Program as a part of their research on domain specific accelerators after working with two fashion startups.
FBA has three modules: Basic, Standard, and Premium
“It took us about 18 months to get permits — the no-objection certificate took the longest. One of the things that took a long time was over who would give which permits. We need to see a significant reduction in that. We also have asked for a single-window clearance.” — Intel India President Kumur Srinivasan, February 9, 2016. Business Line
According to World Bank, India ranks 130 out of 189 countries in ease of doing business. As a country with the largest youth population in the world, we can’t afford to continue at that position. To keep all our youth employed, entrepreneurship is one of the promising options we have. We need to see the transition from job seekers to job providers immediately.
Recently, Government of India acknowledged the urgency of promoting entrepreneurship through its Mudra and Startup India Policy. Mudra aims at addressing one of the crucial challenges of MSME (Micro, Small and Medium Enterprise), lack of access to funds, by providing collateral free loans. Startup Policy aims to boost entrepreneurship, startups, and job creation through simplification, handholding, funding, partnerships and incubation. The core of this policy is to get rid of the license raj to make it easier to start a new business is (Startup India Policy).
To improve the housing options for women, WBIP (Women’s Business Incubation Program, wbip.in) conducted a survey on the current housing scenario in Kerala. An online and offline survey was conducted for gathering information on the existing options. When online survey using Facebook did not take off well, we decided to run an offline survey with an additional question to measure Digital engagement. 100 women participated in the survey.
Current Housing Scenario: Findings from the survey.
In the late 70s, the liberal feminist movement had just gained wings. Women came out of their domestic realms and ‘personal is political’ had become the mantra of feminists in India. However, it was also a time when women leaders in the corporate world were unheard of. Around the same time, a young 25-year-old dreamed of making it big. She founded a small enzymes company in 1978, and today, that company is India’s largest publicly traded biopharmaceutical company, with $460 billion in revenue last year and distributes its products in 85 countries around the world. This company is Biocon, and that woman is Kiran Mazumdar Shaw. Shaw is the only first generation woman entrepreneur and features in almost all the ‘World’s most powerful women’ list. She had a dream, she worked really hard towards it and made it a reality.
Starting your own business is a dream for many, yet it doesn’t have to be. Let’s take a look at some of the things you need to do in your journey to become an entrepreneur.
Step one: Picking a Niche market.
Before you set out to begin any venture, you must first understand who your customers are and what exactly is it that they need? It is very hard to create demand, but relatively easy to fill a demand. Don’t create a product/service and start searching for people to sell it to. Find a market—define your customers—then develop a product for them. It is done best when you, yourself are a member of the target market. Don’t speculate what others need or are willing to buy.
“It is said that if everyone’s your customer, then no one is your customer”